Public Participation in Developing a Common Framework for the Assessment and Management of Sustainable Innovation


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DUALbooks enable consumer-centricity for digital B2C/G2C Access & Interaction: more secure, MyData-driven, for social inclusion and learning engagement - by technology of Tag Management.
SMART Tags / 2D-codes UpCode & VoicEye are on-demand printed at publicly available books: at every 2-nd page & at SMART sticker, integrated in dust jacket - to create DUALbook co-ownership & to leverage library/bookstore/club patron’s behavior. Incentive: patron may add own content & to DUALbook, in2clicks at book’s 2D-code: (1) by scanning 2D-code by patron’s gadget; or (2) by showing OWN book’s code of detached sticker - to web camera. Anonymized data of behavior is visually tokenized: by context-related image at screen ( / by code’s color-changed-ink (TagItWine).
For B2B customers - book publisher, library, researcher – we save costs by book’s IoT-business-models; for B2G: G2C interaction is more secure; for consumer: free EU audio books; 1click-pay & access sticker

Related sector

  • C - Manufacturing
    • Manufacture of paper and paper products
    • Printing and reproduction of recorded media
  • J - Information and communication
  • P - Education

SI Lead organisation

Open Knowledge Finland - Non-State actor ( Non-governmental, not for profit, organisations (NGO) )

SI Scope

EU countries ( Austria, Czech Republic, Finland, France, Germany, Spain, Sweden, United Kingdom )

SI Process

Start Date: November 2012 End Date: March 2013

Start Date: March 2013 End Date: Ongoing

This SI is integration of several technologies by; and part of these technologies I implemented at mass market in 2008-2012 to Russia: (1) for 35 million families’ utility & telecom bills, letters, printed at pre-finished forms/self-mailers, also with 2D-codes (2) for production of primary schools textbooks’ flexible covers (3 mln. new books p.A.) (3) for integration of NFC-cards/stickers into home-deliverable letters/self-mailers. I stopped it in 2012 due to legal issues in Russia: privacy doesn’t work for personal data processing - for the core of technology for ’digitizing paper’ products.

SI Type

  • Social (incl. behavioural) - We provide technology for replacing AdBlocked revenues & attention/data abusing digital consumerism practices - by consumer-generated / user-tailor-cut Digital Learning Actions (DLA), as incentives to e-Learning; engaging people to social inclusion and to consumer-centricity-shifting power balance in society - from corporate platforms ruling - to people’s cooperation (e.g. via books voluntary digitization & sharing) - to influencing governmental policies via decentralized inputs by consumers’ DLA: Edge AI processed data, created by local scanning of DUALbooks’ SMART 2D-codes by own smartphones. To decrease vulnerabilities from centralized top-down-built digital services/surveillance & attention abuses of B2C/G2C interactions: by leveraging bottom-up created data for culture & heritage preservation, via co-owned DUAL books. Co-ownership for books shifts paradigm: from resource-intensive individual ownership - to more eco-friendly sharing & circular economies.
  • Organisational / Business model - We propose a combined business model STOLIC-LUX: STO (books sales in STOres) + LI (books borrowing in LIbraries) + CLU (readers engagement in book CLUbs) + UX (electronic media User eXperiences: audio/video & Augmented contents). A DUALbook - when non-available by book reservation via public library - is on-demand printed in one copy for patron’s own use, i.e. Copyright Law-conform (maybe also delivered in SMART envelope to home or to book club, i.e. eliminating retailer logistics & storage costs of book store & library); a patron may keep the DUALbook as long as wishes; may share it C2C via mobile app ( as a physical only / paper book - via ENHANCED public library app (to be delivered from last-mile point of printing-to-pier by local people’s couriers, like, i.e. without library costs of book manual handling&storage; sent to recycling or back to local library - via app, with minimal costs (eliminating costs of patron travel to library ). DUALbooks include audio in1click at any 2-nd page’s 2D-code VoicEye; may receive Augmented contents by patron’s click at book’s SMART dust jacket’s code/sticker; sticker is re-positionable - for wider usage as e.g. for easy mobile payments ’in1gesture’: see e.g. LevelUp, USA, Seamless SEQR, Sweden. DUALbooks change people’s engagement in digital interactions: to more fun & more secure than existing less-secure B2C & G2C communications (attacks-vulnerable: email, centralized consumer payment data), top-down built.

SI Objectives

  • radical increasing of accessibility of world books to EU readers: via Copyright exemptions; royalty paid ’in1gesture’
  • enhancing of interaction with digital services: to more secure, bottom-up people’s empowerment, decentralized
  • availability of audio-books for Visually Impaired Persons: each paper book, if on-demand printed - is VIP-accessible
  • mass engagement to Mobile Open Online Courses & to Digital Learning: via DUALbooks tool DigiLearningActions fund
  • Open Access to scientific research & education materials; Open Knowledge principles: Copyright fair use exemptions

SI Origin

I started SI step-by-step, by re-selling of print&finishing equipment from EU, for implementations of different cutting-edge technologies for personalized documents printing, including books-to become-personalized (on-demand printed). Implementing of new business models/ new types of personalized printed documents showed several societal improvements, Orwell-state-independent, for secure societal inclusion of people: e.g. for transparency of electronic elections (; for time & costs saving by pensioners (home-delivered social fare cards); for corporation-abuse-free bank statements ( I constructed in mind an integrated product (DUAL book) for societal inclusion & engagement of people; by benefits of a new model of access to digital services: from each digital (Learning) action - by clicking at co-owned book.

SI Factors of success

  • Technological - (1) On-demand printing is growing trend. In Finland Bookwell Digital Oy* started this business in 2017; in Italy: Rotomail** is EU-leader in book-on-demand production, since 2008. Decentralized books on-demand printing Espresso Book Machine, US*** is well positioned in 56 Universities & libraries (only 9 in EU, per EBM website today): all these three sources might be interested in cooperation with DUALbooks as a local ’window-shopping’ partner, at DUALbooks’ business model: decentralized Points-of-Access/book cafes STOLIC-LUX at last-mile, i.e. near-to-consumer. * ** *** (2) Technology for books digitizing via crowdsourcing: READ Project* is gaining speed in 2018. It might help to involve & engage consumer massively in books digitizing, for tailor-cut benefits. A lot of digitizing initiatives** gain momentum too. I hope DUALbooks technology may complement the access technologies to millions of books still not available for EU-readers. Also Marrakesh Treaty for VIP*** and coming e-privacy reform**** might legally enable wide-spreading technologies of access via physical mass consumer goods - like books, thus allowing user-tailor-cut ’interfaces’ (DUALbook pages / SMART dust jacket) & benefits to become available, via ’1click’ at DUALbook’s 2D-code. * ** *** ****
  • Economic - Paying customer, B2B: publisher. Risk-adverse publishers might be able to calculate if SI business model STOLIC-LUX will improve cash-flows; publisher’s customer - public libraries - might be economically interested* / able to add connection to new types of ordering (e.g. orphan) books: from abroad, from archives etc. - for on-demand printing (in one copy for own use, i.e. Copyright conform, per Section 12, Section 17 (1) of Finnish Copyright Act; but subject to eventual approving of economically unpredictable & legal procedures / institutional reforms). So, discussions with (& economical calculations by B2B customers) publishers and libraries could prove viability of SI. *viable: less costs (certain manual jobs and storage/logistics costs are eliminated by STOLIC-LUX streamlining business models of publishers/actors) and more lending acts, due to widening scope of available books. Each library lending act is remunerated from EU National state fund (0,25€/book in 2018, 67 mln. public libraries’ books lending acts in 2017, Finland).
  • Environmental - DUALbooks enable replacement of plastic lamination of public libraries books / protection from wearing - by double-layer PAPER dust jacket. So, Green initiatives might be in line, like e.g. Heidi Hautala’s (Finnish MEP) ’March without plastic’ (2018), see also my Youtube presentation for non-plastic DUALbook:
  • Political - DUALbooks enable Open Access, Opening Knowledge, Opening Data via consumers engagement, that might be considered out-of-influence/out-of-interest of political parties agenda by some politicians. So, involvement of NGO, like Open Knowledge Finland, for OA advocacy - might be a success factor. Libraries in Finland strive to improve: ’Library for Citizens – The Way Forward’ for Public Libraries 2016–2020; and the new Library Act
  • Social - Finland is world’s most literate country; world biggest in coffee consuming per capita. It might be a success factor to combine places of consuming books & coffee - and making all the world books accessible from DUALbook cafe. So, word-of-mouth could help to diffuse technology from a first trial of Espresso Book Machine at Big Helsinki Area/Helmet: discussions for a trial are under way with three biggest Helmet public libraries. Perhaps the Finland biggest library to be opened in 2019 could be the viable prospect.
  • Ethical - A lot of hype about Facebook & Google abuse of consumer attention by ads social media technologies; AI threats for replacing job places by robots. Incentives for replacement of time spent yet at abusing social media practices - by courses, effective for qualify for a new job - could be helpful to offer DUALbooks as a source for free & high quality professional re-education courses for people, whose jobs to-be-soon lost. Discussions with best practices (mobile) Learning & Educational companies are under way, like with Funzi.


  • Primary - NGO Open Knowledge Finland/OKFI* is interested in enabling new business models/cases/practices for Open Access, MyData, Opening Public Data. OKFI has resources to support building business such cases - e.g. DUALbooks. I belong to activists of OKFI, e.g. to leverage OKFI MOOC ’GDPR for citizens rights’ for competitive advantages of DUALbooks: MOOC showed (including official confirmation from a public social service KELA*) that PAPER communication is more secure than G2C emails - and thus GDPR-conform. It may be used as a level for offering DUALbooks tool for a public services portal for building Hybrid Mail services at the base of my startup’s/ technology. DUALbooks are printed at the same printers as Hybrid Mail letters, thus doubling revenues of this Project. *
  • Secondary - International cooperation with technological companies (digital printing innovators, like Hunkeler AG, Switzerland; 3M, Germany; Folien Fisher AG, Switzerland; UpCode, Finland) can help in technology support of DUALbooks, because its elements are provided from these (more then 10 years cooperation with) my international partners.
  • Tertiary - (1) Finnish atmosphere for innovations helps to steadily improve my implementing innovations aptitudes: e.g. by regular meetings in Innovation House Finland, Espoo/IHF -with successful startups CEOs - like mentors for my development of innovative abilities. My second office is situated in IHF, so I often drink coffee and participate Open Space events of IHF there, where successful people meet. My NGO OKFI is situated in another startups hub: Maria 01, Helsinki - also a place for regular innovation culture boosting events. (2) My EU-funded Master’s course in ’International Entrepreneurship’ / SmartUp* is the great tool for improving my entrepreneurial skills from intuitive to structured, scientifically approved. (3) Innovations projects ’data-for-society’, like SITRA IHAN** Project ’human-driven and fair data economy’ might help in assessing viability of DUALbooks * **