An initiative supporting the creation of small, individual gardens on root-tops, balconies, etc. in urban environment, with a plan of opening a showroom rooftop farm, where it plans to organize workshops and events, where people could learn necessary information and start their own farm on their rooftops.
Bratislava, but with an ambition to spread to other regions(Slovakia)
Link to H2020 SI Priorities
Climate action by sustainable lifestyle
Resource efficient sustainable lifestyles
Social (incl. behavioural) - An initiative supporting the creation of small, individual gardens on root-tops, balconies, etc. in urban environment - it implies behavioral change in different targeted groups - urban residents (active, environ-conscious lifestyle), urban development planners, architects, developers & investors
Marketing - as a non-for-profit initiative, it´s based on combination of viral marketing on social media, and personal dissemination via informal networks, communities, etc.
empower people living in urban environment to grow their own, higher-quality food
increase the quality of urban environment
more sustainable and conscious consumption of food
decentralisation of food resources
Inspired by similar initiatives in other countries.
SI Factors of success
Social - Public awareness of the problem of food quality, sustainable lifestyle, quality of urban environment, etc.
Spatial / Urban - availability of suitable places for gardens (rooftops, etc.)
Tertiary - One of the finalists of Social Impact Awards 2014 - http://socialimpactaward.sk/project/farmama/
their own website and FB profile: http://farmama.weebly.com/, https://sk-sk.facebook.com/farmama1?ref=stream&hc_location=timeline
articles in media: http://www.anomagazin.sk/vydanie/29/?page=8