Public Participation in Developing a Common Framework for the Assessment and Management of Sustainable Innovation

Related sector

• C - Manufacturing
  • Manufacture of chemicals and chemical products
• E - Water supply; sewerage; waste management and remediation activities

SI Lead organisation

MADARA Cosmetics - Business actor ( Medium to large private organisations (Corporations, Firms) )

http://www.madaracosmetics.lv/lv

SI Scope

SI Process

Start Date: January 2009 End Date: March 2009

Start Date: March 2009 End Date: Ongoing

Start Date: March 2009 End Date: Ongoing

Start Date: March 2009 End Date: Ongoing

The empty packaging returns were implemented with the opening of the first MADARA brand shop in March, 2009. During 2009, MADARA opened another 2 shops in the largest shopping centres in Latvia, offering the same concept of packaging returns. From time to time, there have been activities in the shops, where we invite to bring any brand packaging to our shops and receive a discount for purchase of MADARA products.

Link to H2020 SI Priorities

• Effective raw materials policies
• Resource efficient sustainable lifestyles
• Climate action by sustainable lifestyle

SI Type

• Marketing - MADARA Cosmetics promote its customers to return empty and/or expired MADARA brand product packaging to its shops, giving for this small discount of the next product purchase. The returned packaging is collected from the shops and sent for recycling.

• Product / Process - All MADARA product packaging is made of materials that can be recycled. Some of the packaging items have been made of materials already recycled. By doing so, we allow our clients to be able to recycle the empty packaging of all MADARA products.
• Organisational / Business model - The company is a green-minded organisation, where the managers and employees understand the importance of such activities, therefore, it is easy to develop and implement the packaging return service.

SI Objectives

• PROMOTING SUSTAINABLE LIFESTYLE BY RECYCLING PRODUCT PACKAGING
• REDUCING PLASTIC WASTE IN LATVIA

SI Origin

The idea came from the founders’ personal belief that it is important to reduce waste, and also from ECOCERT, which is a natural and organic cosmetics product certifying institution with a commitment to sort waste. Everything in the company, starting from the product itself to various side activities, was developed in order to promote sustainable lifestyle.

SI Factors of success

• Technological - Possibility to send empty packaging to recycling plants in Latvia
• Economic - Remuneration system (discounts for next purchases)
• Social - Increased awareness of sustainability issues

Sources

• Primary - Source of SI is personal interview with company’s representative and information from company’s home page.