The campeign ’Radelt zur Arbeit’ (Bike to work) aims to motivate workers to take their bikes to go to work and to contribute to increase the bicycle traffic amount in Austria. Participation in ’Radelt zur Arbeit’ is for free. The association ’Radlobby Austria’ conducts the campaign in 2014 for the 4th time in cooperation with the Federation and federal states. Through a website interested people can register and create teams or participate in teams of companies which already partake. Teams constist of two to four people who try to reach the goal to go at least half of their working days to work by bike.
Radelt zur Arbeit is an annual campaign, which ran for the fourth time in 2014. In 2013 for the first citizens of all nine Austrian federal states could participate (not just Vienna). Radelt zur Arbeit 2014 started on March 15th.
Link to H2020 SI Priorities
Climate action by sustainable lifestyle
Resource efficient sustainable lifestyles
Eco-innovation and green economy transition
Climate change mitigation solutions
Climate action eco-innovation policies
SI Type
Marketing - This initiative can be consider as a marketing strategy for a more healthy lifestyle and for making a contribution to climate protection.
Organisational / Business model - Entititled to participate in the team sweepstake are: all workers of companies and municipalities. Motivate colleagues and craete teams including 2 to 4 people. People had to write the kilometers they went by bike in the month of May.
SI Objectives
Save CO2 and contribute to climate protection.
Save money through going by bike.
Motivate Austrian citizens to participate through monthly competitions.
SI Origin
The campaign is supported by the ministry for worth living Austria, the mobility agency Vienna, federal state Upper Austria, Lower Austria, Carinthia, Burgenland and Styria in cooperation with Fahrradwettbewerb.at and Werradeltgewinnt.at.
SI Factors of success
Economic - Savings in total for 2014: € 1.177.425
Environmental - Savings in total for 2014: kg CO2 406.980
Social - participation of 2.365 companies, 3.887 teams and 14.060 persons in 2014
Sources
Primary - www.radeltzurarbeit.at/ the hompage of Radelt zur Arbeit provides information about success, participation, and new prices to win. There can also be found pictures for press release.
